H-1 Marketing and Media Update:
During our annual meetings in February, the sport made a commitment to improve our media and marketing outreach efforts. We believe we have a great sport, and truly one of the most exciting forms of racing in the world. But we’ve been a well-kept secret in many markets. No longer. We’re reaching out, and we’re asking for the order.
To further this goal, we are moving ahead for 2016 in a number of ways:
One– We are issuing an RFP (Request for Proposal) for live streaming for the 2016 season. The RFP creates a set of standards that ensures our webcasts are best in class and reach the widest audience possible. We did well last season, but we’re raising the bar on excellence going forward.
Two– On the sponsorship front, we retained Zara Creative in Detroit to produce a video for the sport in general along with our race sites and teams in particular to help attract sponsorship. This video (embedded below) is part of that effort. We hope you enjoy it and share it with as many people or business interests as you can. The video is being coupled with our print efforts being sent to sponsors that have shown an interest in motorsports as an advertising and marketing outlet. We’re also making direct contact with target markets that have either have public supported sports authorities and/or tourist development councils.
Three– We believe that to engage more fans, we have to go where the eyeballs are and this means the phone in their pockets. Before the season begins, we’ll be rolling out our newest app for smartphones, tablets, PC’s and laptops. With the app, we will be able to bring much more information directly to our fans, allowing everyone to follow our races in near real-time with schedules, results, news, history and links to literally thousands of videos. Walt Ottenad has been working around the clock on what I believe is the finest database of in-depth information for any motorsport– anywhere. If you’d like to be part of the beta testing team for this app, please send an email to “Chairman” on our contact page and we’ll get back to you.
There are no guarantees of success. The only sure thing is that we’re going to give it our best with the resources available to us.
Thanks again for your support!